Intertextuality example

Red Hot Chili Peppers – californication

The intertexulity used is a video game.
The movement of the characters in the video game fits into the beat perfectly by the transitions and movements.
The characters of the game look as if they are singing to the song also. The lyrics fit in perfectly also, when the band mention a pregnant woman in their song, an animation of a pregnant woman appears in the action game. So not only does the music video fit into the beat, it fits perfectly in with visuals too.
The audience realises eventually that the aim of the game is to collect certain tokens to gain more points, the tokens are the bands logo, so they use their brand identity also, we notice that the animations in the game are actually the members of the band, they look really similar.
I think this is really successful because the video is narrative based through a video game, this engages the audience as we are interested all the time in what is going to happen next to the animations in the video, whilst we still see the bands personal touches by including their logo, and the characters are them too, the music video does not contrast with the lyrics at all, they have included many animations, and effects to match the lyrics. The music video is of a high quality also.